What is Conversion Tracking?
Conversion tracking in Zupport allows you to measure when support conversations lead to sales, upsells, or other business outcomes. This helps you quantify the ROI of your support team.
How to Track Conversions
- Mark a ticket as a "conversion" when a customer makes a purchase after a support interaction
- Log the conversion value (order amount) for revenue tracking
- View conversion data in the Analytics dashboard
Use Cases
- Pre-sales support — Track when enquiries lead to purchases
- Upselling — Measure revenue from agent recommendations
- Retention — Track when support prevents cancellations
💡 Tip: For e-commerce integrations (Shopify, WooCommerce), conversions can be automatically linked to orders placed after a support interaction.